Informer Messages On Hold - Professional Sales On Hold Messages

76 Reasons To Update Your Messages on hold: These script ideas

can help sell more with your Hold Messages. Your marketing plans

will help choose the ones that are best for your business

1. One of your customers/potential customers asked you a question
2. One of your customers didn't know enough about what you do
3. One of your customers one uses one of your services/products
4. Lots of your customers ask the same question(s)
5. You want more of your customers to ask the question that leads to a profitable sale
6. You want more of your customers to ask the question that leads to them being a "lifetime customer"
7. Summer: it’s coming, or it's here, and that's important in your industry
8. Fall: it’s coming, or it's here, and that's important in your industry
9. Winter: it’s coming, or it's here, and that's important in your industry
10. Spring: it’s coming, or it's here, and that's important in your industry
11. New Products or Services
12. Get more referrals
13. Educate your customers about more of your products and services
14. Inform your prospects about how you can help them
15. Take the opportunity to inform everyone about what makes you different from your competition
16. You have New Competition
17. Your Old Competition went out of business
18. Diversification
19. Specialization
20. New Website
21. Old Website: new features
22. Old Website: overlooked helpful information
23. Improved services
24. New staff
25. Moving
26. New location added
27. Your callers are asking new questions
28. Your callers have specific problems
29. Your callers all want the same thing
30. Your callers aren't asking questions
31. Increase sales of "cross sell products"
32. Increase sales of "add-on" products
33. The things your callers need today
34. The things your callers will need in 60 days
35. Your most profitable new product or service
36. Your most profitable old product or service that customers have forgotten about
37. New Advertising that you'd like to make more effective
38. The products or services you can't afford to advertise
39. You want to Increase your average invoice
40. You have a new way to use an existing product
41. You have a special price offer
42. You find you have to compete on price
43. You don't want to compete on price
44. You have a special event coming
45. You had a special event
46. You won an award
47. You invented something
You've changed the way you do business
You made it easier to buy from you
You've got a new way to beat the competition
You're going to be in a trade show
You're going to be in an article
You're going to start using social media
You're going to start sending email blasts and want your customer email addresses
You've got products or services your customers don't know about
You've got promotions for each holiday
You've got old inventory that you want to turn into cash
You're opening a new location
You're closing a location
You're sending out client surveys
You're hosting seminars on how to use your products/service better
You're introducing a new model or update
Lots of customers ask the same question, so you realize that others might have the same concerns, too.
You don’t want your customers to get bored with your products or services, so you want to give them new life
You've got new uses for old products
You're launching a new strategic alliance with another company to provide better service and increase sales
You're reached a long sought-after goal
You've got a new patent
You want to introduce the new model year, and build excitement
You want to sell the rest of the old model year, and build excitement
You've found a better way to compete
You've got new marketing plans
You've got new sales goals
You want to target a new market segment
You have complimentary products (bread and butter)
You have add-on products
You want to tell your customers about upgraded product/service choices
You have a great way to attract customers into your showroom

Here are a few "bonus" ideas:

You never have enough time to give your customers all the information you'd like them to have
You want to give your customers and callers "tips" and "helpful advice"
You want to entertain your callers
You have more to offer than ever before
You are specializing, and concentrating on specific products or services
You've learned more about what your customers want, and you know how to give it to them
You're busy, and your callers are spending longer on hold
You have a new phone system/phone service, and customers now wait in a "queue" waiting to be answered
You want to learn more about what your customers want, and you want to ask for their ideas
You want to test a new idea and see how customers react, but you don't have a huge budget for testing
You realize that direct mail goes directly into the garbage so you want a more effective way to inform your prospects
You want to drive more prospects to your website
Your company does more than your competition does, but if nobody realizes it they won't realize the value you give…or want to pay for it
You're tired of competing on price, because your prospects don't know how you can help them better than your competition does
You have loyal customers who call you…sometimes more than once a day. You want them to hear something "new" and "fresh"
Your customers buy from you once, then you don't hear from them again. Since it's always easier to make "an additional sale to a satisfied customer" than to a new one, you want to give customers more reasons and ways to buy from you
You want to increase the "lifetime value" of every customer
You want to build excitement to draw in new customers
You're doing something different to help your customers better
New Competition moved into town and you want customers to know why they should stick with you
You rely on "word of mouth" advertising and need a way to build more "word of mouth"
You're offering more service or "value added" to attract more customers, but first they have to know about it
You want to make your advertising more effective
Your direct mail/billboard/cable TV/radio advertising never seems to reach your "target market," and you want your best prospects (everyone who calls you) to know about your products and services
You want to sound more professional
Your customers don't know about all your products
One of your products has changed
You have something to say, but don't know how to say it. Luckily, we'll write the script that will get you the response you want.
Nothing has changed
The seasons have changed and your clients need different things at different times of year
There's a new model
You have left-over stock of the old, outdated model
You're on You Tube
You're on Linked In
You're on Facebook
You have resources on your website that no one uses
Your customers are looking for lower prices, but you offer more value.
You want to offer more value
You've always had a great idea, but couldn't afford to promote it.
You work with a charity or organization and you think others should, too.
You have a story to tell.
All your updates are FREE with your Informer Service

Want more ideas? Call us and we'll ask you lots of questions that will help lead to lots of great ideas.