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Just Because Other Business All Copy Each Other
Doesn't Mean You Have To!
10 Ways Informer Messages On Hold Can Help You.
1. A Strategic On Hold Message Analysis
2. Define Purpose Of Your Message
3. Strategic Script Writing
4. Select Voice Talent
5. Select Background Music
6. Recording
7. Your FREE Digital Playback Equipment
8. Implementation of your On Hold System
9. Regular Updates
10. Ongoing Customer Support and Service
Customers are smart. They're informed. They want the best value for their money.
Loyal customers are getting harder and harder to come by. Usually, they look for the lowest price, or immediate service, or they'll go somewhere else. Why? Because you and all of your competitors sound like you do exactly the same thing.
Why do shoppers think you're the same? Because you don't communicate how you're different.
So, if your message is the same as your competition's message, how does a prospective customer see the difference between you and your competitors? Answer: they cant.
Today's customers want more than most businesses are willing to offer. Are you willing to be different?
Think about it: You work hard and spend on advertising to get people to call. You generate leads and when people call, you occasionally have to put them on hold. Thanks to all that work, they are right there on the phone, interested in what you offer. They are sitting on hold. You've got just a few minutes with them. You've earned a shot at winning their business. What are you going to do with that opportunity?
Most businesses have a hold message that just gives hours of operation, location, and stale claims about how much they value the customer. Is that really the best you can do?
With our help, you can turn your on-hold message into an essential part of your marketing message.
1. A Strategic On Hold Message Analysis
You've spent a lot of time and money to get qualified people to call. Too many companies waste the opportunity to tell customers what they want to hear. They are calling because they are interested in what you offer. Too many businesses waste that precious opportunity and their customer's time by recording on hold messages that include one or more of these 4 things: Location, Hours Of Operation, Products, And Platitudes.
Location: Yes, callers need to know where you are...but what's your message?
Hours of Operation: Sure, its good to know when you're open...but do you have anything more to tell your callers than when you're open or closed?
Products & Services: Most customers basically know what you offer - that's why they're calling. People know that an Auto Repair shop fixes cars, and that a hotel offers rooms. Here's what they don't know: what makes you different and better than your competition? Why should they bring their car to you and not your competitor? What makes your hotel a better choice?Does your message help them know why they should choose you instead of your competition?
Platitudes: Ineffective "on hold" messages tell people what they already assume. Most use messages like "Your call is very important to us" or other cliché statements that don't make an impact. Why not define your unique message for your customers - and say something that educates and informs them, instead of boring them with the same meaningless statements your competitors use?
Please don't misunderstand us. We're not saying there's no difference between you and competition. But to your average prospect, your messages don't make you sound any better than the competition.
Our Messages Are Different:
We figure out the answer the key question: "What makes you the best choice?" Then we make sure that your script, the voice, the music, and the quality effectively communicate this critical message to your customers.
2. Define Purpose Of Your Message
Your message on hold is all about "what you want your caller to do." So we educate your caller, and then invite them to take a specific action.
To do this effectively, we have to understand who calls you, and why they're calling. We'll look at the world through your customers' eyes. You need to understand what they think, what they know about you, and what they want to know about you. You must know what factors are important to them as they make decisions. If your customer is calling and asking about the price of your products and services, then that tells you something: they think you're the same as your competition. Is that true?
If you are different and better than your competition, then your strategic message needs to inform your customers that you are different, and your message needs to educate them so that they know how to make an informed decision.
At Informer Messages On Hold, we understand how to identify what your customers care about, and what makes you better and different than your competition. Once we know what makes you unique in your industry, we can define the purpose of the on-hold message.
3. Strategic Script Writing
Once we have defined a purpose for the message, we create a strategy that will fulfill our purpose. If the purpose of our message tells us what we want the caller to do, the strategy will state exactly how we will achieve our purpose.
At Informer Messages On Hold, we have a process that identifies the purpose, but also a method that lets us design a strategy that is uniquely suited for your business.
Our strategies are based on proven communication principles that will effectively communicate with your customers to facilitate their decision making process.
Yes, we are confident. And with good reason. We're already getting spectacular results in hundreds of industries. We have a system that is proven. It brings in profits. It increases loyalty. It educates customers. It informs. It works.
The Results Speak For Themselves. Take A Look At What Our Clients Say...
4. Select Voice Talent
The right tone of voice is a crucial ingredient in any effective message.
Informer Messages On Hold has top professional voice talents available for you to choose from.
Here are samples from some of our most popular voice talents:
Wanda
Michael
Blanca (Spanish: various dialects)
Other popular voices: click here
Background music is important in setting the tone of your message. We offer a range of thousands of music options from our library. We will be glad to make recommendations for background music to compliment the strategic message of your on-hold recording.
Here are samples from some of our most popular musical options. Click on the name to hear a sample:
Extreme
Mozart
Take My Heart
Spinnaker
KennyMore Licensed Music Samples: click here
Your on-hold message is a constant reminder to your customers about your professionalism. To make the right first impression, we use nationally recognized voice talent in a completely digital studio. Using the best equipment in a sound-proof environment helps us produce broadcast quality results. Your complete satisfaction is guaranteed.
7. Your FREE Digital Playback Equipment
With Informer Messages On Hold, You Get:
- A powerful, persuasive script
- Your choice of expert voice talent
- Professional digital recordings
- A digital playback system FREE with all our full service plans
Informer Messages On Hold Provides Several Digital Playback Systems.
Yes. All of our Full Service Options include our state-of-the-art digital playback system at no extra charge!
We actually have several different options, and we will work with you to choose the best features, quality, and price available. Visit www.informermessages.com for complete information.
For those Who Need A "One-Time" Solution (No Updates Required)
The Messager USB is a state of the art digital audio playback system with CD quality. This system is ideal for those looking for a low-cost solution and an unchanging message.
Informer - Recommended Digital Playback System
(Included In Ongoing Service Agreements)
Included FREE with our full service options: The Messager usb is a solid-state digital audio recording and playback device designed to provide a continuous-play audio source for telephone message-on-hold and other single-message applications. The on-hold message or advertising audio program loads into the Messager's digital memory automatically a CD quality mp3.
Every full service plan comes with the best built equipment in the industry, designed, developed, engineered and built 100% in the USA.And it's 100% guaranteed, for life!
Special Applications That Demand Remote Loading
The TELink Model 700a is professional-quality telephone-loadable messaging system utilizing state-of-the-art analog-to-digital audio storage and playback. The 700a provides a single continuous-loop message into any phone systems MOH port. Available with up to 32 minutes of non-volatile high density flash memory, it offers a wealth of standard features including fax-line sharing, voice-line sharing, and distinctive ring compatibility. A night answer model is also available to answer the phone after business hours and play a separate message for callers.
We also have other models of this unit for specialized applications: different messages for day and night callers, instore messages, and messages that can play continuously or be triggered by a button or sensor.
We'll show you how these and our other digital playback systems can offer you the best option for offering your callers the highest quality of on-hold messages. All of our Full Service Options include our state-of-the-art digital playback system at no extra charge!
We've worked with virtually every brand of digital playback system since they first hit the market! So if you own your own digital playback system, we'll be happy to provide your Informer Messages in a format that works for you.
8. Implementation of your On Hold System
Informer Messages On Hold provides start-to-finish service and support.
Once you have a powerful script written and approved, selected expert voice talent, selected music to fit the message and atmosphere of your business, and we've created a digital recording of your message, we then help you set up your digital playback system.
Each system is easy to operate and can usually be installed in just a few minutes. Informer Customer Service will always work with you from start to finish to ensure that your on-hold messages are playing properly.
Too many businesses don't provide valuable information in their on-hold messages because their message may change. Instead, they opt for the same trite time-wasting on-hold messages that everyone else uses. That is not going to set you apart from your competition. It won't impress your clients or customers and it won't maximize the impact of your messages.
Your business changes and your priorities adjust as your business grows. With new innovations, products, services, holidays, and seasons, the message you want your customers to hear changes. That's why Informer Messages On Hold offers automatic updates.
We work with you to determine the ideal schedule: when your messages should change, what the strategy and purpose will be for each message, and then we create the message for you, and deliver it to you right on time. You simply give us the information, and we take care of the rest.
The Results Speak For Themselves. Take A Look At What Our Clients Say...
10. Ongoing Customer Support and Service
Customer service and support is free. Informer Messages On Hold almost always prevents problems before they happen, but should you have any questions or require support, we are available at no additional charge. If you need assistance for any reason, simply call Informer Messages On Hold, and we'll help you get back up and running.
We have to earn your business every day. We have no long-term, prepaid contracts. Informer clients don't pay huge upfront fees. They're free to cancel at any time. What does that mean to you? We keep our clients because we offer the best long-term service, every day. No one else comes close.
The Results Speak For Themselves. Take A Look At What Our Clients Say...
Call us Toll Free to learn about the most effective marketing tool you can
use on "hold", or to get started right away! Call 800-862-8896!
Dana